A logo is a simple yet creative visual representation of a company's values, culture and its strengths. Logos could be a simple font logo or a graphic with an implied meaning. Logo has an important role to play in turning the company or organisation into a recognisable brand and is pivotal in building a robust brand strategy. All marketing collaterals will necessarily have to revolve around the logo , logo colours font style etc and hence it is important that your logo should be an out of the box creation so that there is a strong memory retention of your brand.
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